YOUR TURN TO CLEAN - ALEXA
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation director: Paulo Damasceno.
Art Director: Carolina Vasconcelos.
Date: Jun 2021.
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation director: Paulo Damasceno.
Art Director: Carolina Vasconcelos.
Date: Jun 2021.
YOUR TURN TO CLEAN - ALEXA
Problem:
Many people say they are overwhelmed with housework, childcare and remote work during the pandemic.
Insight:
Use technology to divide household tasks.
Idea:
Alexa, which already performs the most bureaucratic functions, will now be the “housekeeper” who will help distribute household tasks through voice commands.
Organization, division, democracy and intelligence to focus on what it really matters.