NEWTOPIE
A life simulator that varies the difficulty
depending on your character
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Luis Paulo Gatti.
A life simulator that varies the difficulty
depending on your character
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Luis Paulo Gatti.
Art Direction: Carolina Vasconcelos and Carolina Abreu.
Copywriter: Gustavo de Miceli.
Date: Mar 2021.
Copywriter: Gustavo de Miceli.
Date: Mar 2021.
Shortlist NYF 2021
NEWTOPIE
A life simulator that varies the difficulty depending on your characterInsight:
In real life, people receive better jobs, salaries and treatment because of their color, sex, sexual orientation, nationality, ancestry, weight, physical appearance and even the absence of a disability. But the few games that address this theme are from minorities and played by minorities. Therefore, they do not promote reflection for the privileged or empathy.
Idea:
Launch a game where everyone they are treated with justice and love. But the beta version will have a bug (error). Some minority characters will be selected involuntarily and treated in a different way. All users will be able to face physical fatigue and mental prejudice.