DOPAMINE SENSATIONS
La dopamina inunda el cerebro combinando
diferentes marcas de café y estilos musicales
MIAMI AD SCHOOLVMLY&R Bogotá - Nomad - Quater Away - InternshipCCO: Santiago Cuesta.
Creative Director: Andrés Bolivar.
Art Director: Carolina Vasconcelos.
Date: Aug 2021.
La dopamina inunda el cerebro combinando
diferentes marcas de café y estilos musicales
MIAMI AD SCHOOLVMLY&R Bogotá - Nomad - Quater Away - InternshipCCO: Santiago Cuesta.
Creative Director: Andrés Bolivar.
Art Director: Carolina Vasconcelos.
Date: Aug 2021.
DOPAMINE SENSATIONS
Dopamine floods the brain by combining different coffee brands and musical styles
Insight:
Coffee, like music, has direct actions in the brain, provoking happiness and diverse responses in the human body.
Idea:
Boosting Colombian coffee brands by combining playlists that evoke different brain perceptions.
Execution:
- PACK
By placing the cell phone camera on the barcode of the packaging, people will be redirected to Spotify playlists (without commercials, even for non-subscribers).
- ESTILOS
Canciones que promueven o combaten sentimientos.
Data:
Octávio Pontes Neto, professor at USP, physician and head of the Vascular Neurology and Neurological Emergencies service at Hospital das Clínicas, Ribeirão Preto School of Medicine. He is currently president of the Brazilian Society of Cerebrovascular Diseases and coordinator of the National Stroke Research Network. Increased surveillance and monitoring and lower risk of depression and Parkinson's disease.
Research on the role of music in the brain by, SCIELO: Brazil Scientific Electronic Library Online:
• Anger: Fast tempo, high intensity, high fundamental frequency, high frequency range
• Fear: Fast tempo, low intensity, high fundamental frequency, low frequency variation.
• Joy: Fast tempo, medium and high intensity, high fundamental frequency, high frequency variation.
• Sadness: Slow tempo, low intensity, low fundamental frequency, low frequency variation.
• Tenderness: Slow tempo, low intensity, low fundamental frequency, low frequency variation.