LIFE RUNNERS HELMETS
Clientes da Ogilvy estampam seus logos em órteses cranianas patrocinando crianças com braquecefalia e plagiocefalia
MIAMI AD SCHOOLOGILVYECD: Samir Mesquita.
Art Direction: Carolina Vasconcelos.
Date: May 2023.
Clientes da Ogilvy estampam seus logos em órteses cranianas patrocinando crianças com braquecefalia e plagiocefalia
MIAMI AD SCHOOLOGILVYECD: Samir Mesquita.
Art Direction: Carolina Vasconcelos.
Date: May 2023.
LIFE RUNNERS HELMETS
Ogilvy clients stamp their logos on cranial orthoses to support children with brachycephaly and plagiocephaly
Problem:
12 out of every 100 babies are diagnosed with "plagiocephaly" and 1 out of every 2000 with "brachycephaly". However, in Brazil, unlike many other countries, treatment with cranial orthoses is expensive for most. Furthermore, the SUS and health insurance plans do not offer treatment with cranial orthoses, which, in addition to preventing deformities, prevent speech and vision impairment.
Idea:
Like as racing helmets provide a surface for brands to advertise on, we invite our customers to sponsor the treatment of children in exchange for their "logos" on the surfaces of "cranial orthoses."