A MÃE TÁ ON
Avène faz publicidade para gestantes desempregadas
se recolocarem no mercado de trabalho
MIAMI AD SCHOOLOGILVYECD: Thiago Jacon.
Art Direction: Carolina Vasconcelos.
Date: Oct 2023.
Avène faz publicidade para gestantes desempregadas
se recolocarem no mercado de trabalho
MIAMI AD SCHOOLOGILVYECD: Thiago Jacon.
Art Direction: Carolina Vasconcelos.
Date: Oct 2023.
MOTHER IS ON
Avène advertises to help unemployed pregnant women find a job
Problem:
Avène has several products that can be used by pregnant and breastfeeding women, but not everyone knows about this unique feature of the brand. This means that many women end up using other products that are harmful during pregnancy and breastfeeding.
Insight:
Pregnant women have difficulty finding products that are not harmful to pregnancy/breastfeeding, and they also face difficulties finding employment.
Idea:
Photo session with pregnant women who are unemployed, promoting their areas of expertise and the names of their babies written on their bellies with Avène creams and gels approved for pregnant women.