COCA-COLA DRONE
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Renato Jun Okida.
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Renato Jun Okida.
Art Direction: Carolina Vasconcelos.
Date: Jul 2020.
Date: Jul 2020.
COCA-COLA DRONE
Context:
During a pandemic we increased waste, but we decreased recycling. People are at home consuming more and avoiding collection points to not have contamination with Covid-19.
However, in 2018, the president and CEO of Coca-Cola Empresa, which a company has as a goal by 2030, the project World without residues, which consists of several sustainable practices, among them developing 100% recyclable packaging.
But as if society is not yet prepared?
With technology.
Idea:
We developed a campaign to conceptually transform non-returnable packaging into returnable packaging. The Action carried out with digital influencers had 4 positive steps to follow.
Execution:
1 - Send a box of 4 soft drinks with a code to be registered via web-app for digital influencers.
After consuming the 4 packages, they can be discarded in front of the residence at night (between 9:00 pm and 3:00 am). Via the web-app, the influencer activates a drone that will remove the smart packs with the empty packages.
3 - The drone will take the packages to collection points that will be scattered around the city with garbage bins.
4 - For every 4 EMPTY packages he wins he gets a FULL Cola Cola voucher that can be exchanged.