WALT REALITY STORE
The first streaming system that people can visit
as a virtual store and watch movies together in VR
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Luis Paulo Gatti.
The first streaming system that people can visit
as a virtual store and watch movies together in VR
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Luis Paulo Gatti.
Art Direction: Carolina Vasconcelos and Carolina Abreu.
Copywriter: Gustavo de Miceli.
Date: Feb 2021.
Copywriter: Gustavo de Miceli.
Date: Feb 2021.
WALT REALITY STORE
Insight:
Movie streaming platforms are ending with cinemas and video stores. However, the experience of going to the cinema with friends, or renting in a physical store with opinions from real people is a moment that is needed.
Idea:
Launch of a new business model in an innovative way for the stream market, which has nothing new and what differentiates each brand are the films on display. The WR Store, now on the Disney Plus platform, will offer a Virtual Reality store, cinema and playing, based on the exciting imagination of its founder Walt.