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Check your baby's health by color
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Rafael Oliveira.
Check your baby's health by color
MIAMI AD SCHOOLMIAMI AD SCHOOLCreation Director: Rafael Oliveira.
Art Direction: Carolina Vasconcelos and Carolina Abreu.
Date: Jul 2021.
Date: Jul 2021.
Shortlist NYF 2021
POOPTONE
Check your baby's health by color
Problem:
Victor Mill, a smart grandfather, revolutionized baby carewith the invention of disposable diapers in the 1950s with Pampers.In the following years, many technologies were added to them, such as: adhesives, gel, padded materials, among others. But how can Pampers, which is already synonymous with innovation, continue to invent?
Insight:
Few people know but 1 in 2.500 are at risk of life due to a condition called Neonatal Cholestasis. This disease can be identified and treated early with a simple act: checking the baby's health by the color of the feces.
Idea:
We replicate the colors indicative of healthy stools and suspicions in the diaper itself. So that parents can check constantly and avoid serious problems.